On March 14th, we have White Day, where men give women chocolate. The chocolate given has to be more expensive and greater in quantity than that which the woman gave the man.
I went to Nagoya with a friend on the Thursday before Valentine's Day and they had this huge chocolate selling thing happening. Different chocolate companies from around the world had booths set up and were selling chocolate for outrageous prices! They were also giving out samples. I didn't buy anything, but I did sample. The place was packed with women! I had been silly and brought my backpack that day and I felt like a turtle with a shell that kept bumping into people. Walking through there was like swimming against the current there were people trying to go every which way.
After February 14th, the stores seamlessly changed their Valentine's chocolate to White Day chocolate.
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